Last week I learned about a company that develop chairs – they have built in sensors into the seating of the chair to measure movement and to inform the person sitting on the chair that he or she should change position after a certain period of time. Isn’t this crazy in a positive way?
This brings me to the world called Internet of Things which opens up amazing possibilities for the user and the development company. Imagine that every thing you use would be connected to the Internet (with capital I), even ‘things’ that are not technology enabled like the chair mentioned above.
Imagine the towel that you use for the dishes (or pans). The towel informs you when you should clean it because of too many bacteria (I have heard you should only use it one day and then wash it?). The manufacturer of these towels would perhaps be able to send you every 2 months one new towel based on your usage – maybe you can servitize a towel?
But let’s go a step further and try to imagine all the data that would be created by all these “things” by its users – imagine that we use 200 “things” per day (clothes, desk, car, glas, pen, towel, fridge, …) and that we produce (only) 100MB per day – so one year equals (rounded) 40GB. 40GB times 1 Billion people equals 80 Billion GB or 2000.000 Terrabytes or 2000 petabyte per year or 2 Exabyte per year.
These data amounts will deliver interesting information on how we use “things” but more important, insight in perhaps diseases based on usage patterns of certain “Things”, increased government control on power supply (do you really need to wash that one towel?), or a pair of jeans that is indicating that it should be washed because of certain bacteria on it. My imagination is too limited at the moment to see all the possibilities but it’s clear that the possibilities are endless.
It is said that one of the greatest pushes on progress in the 20th century came from the standardization of the container. By standardizing the container, transport of goods became much easier as everybody worldwide knew how to transport goods from A to B. The truck driver, the railway people, the ship men but also the people who were moving things from A to B knew exactly what could be transported. Enormous advantage. This happened in the 50’s.
In the second decade of the 21st century, it is still enormous difficult to exchange CAD data from one solution to another solution as every software vendor uses its own proprietary data format – and none of the big users (Caterpillar, Nokia, Mercedes, Apple, ASML, …) are complaining, at least not publicly. Thousands and thousands of hours are lost into non- productive hours of rebuilding CAD data. It’s data on how cars, ships, engines, and so on are build and developed. There’s no view on any breakthrough in the coming years.
There is however a breakthrough coming in the ERP world and that has to do with the “appification” of software. Large, monolithic applications are gradually being transformed/ exchanged into small(er), more nimble applications. Unique implementations are being transformed into one-size-fits-all (yes I know, customizations will still exist but will become much smaller). Companies do not want to pay anymore for big, fatty implementations.
As a result, data exchange between these “apps” will become more transparent under pressure of the end user and changing software world. If data can flow more easily between stand-alone apps, new information can make companies more productive and real competition in the ERP world (or operational data world) can finally start.
PTC’s CEO started communicating his vision on the transformation of the manufacturing world. The more this vision is being told and shown via numerous examples, the more feedback and questions I receive on this true great vision. So what is this vision on the 7 driving forces all about? PTC – via Mr heppelmann – states that the following 7 forces are driving manufacturing change:
- Software-intensive Products
Let’s take some examples just to show how manufacturing is changing. Software-intensive Products for instance play an ever increasing role in the mechanical manufacturing world. Companies like Continental used to (and still do) develop windscreen wipers but today this product is more and more becoming a software driven product manipulated not by the user but by weather conditions. Manufacturers do realize that added value and profit can be driven more via software than by mechanical advancements. This results in creating business units whereby software engineers develop together with mechanical engineers a new product that can be driven by several software options that create value.
Another great example is servitization. More and more classical product companies do change from product selling to service selling of a product. This can be in the airconditiong world, the aerospace world, … Companies selling airconditiong are moving away from selling another aironditioning machine to a colling service whereby they guarantuee (to a hotel for instance) a max temperature of 26° C or 18° C guaranteed with an availability of 99% of the time (to be specified). What does this mean for the manufactureer and the buyer? The manufacturer will probably demand a service level agreement whereby the manufacturer will deliver the service, the spare parts, the uptime, etc. The buyer will not negotiate a final price/ product but rather a service that will be delivered.
These 7 forces will change the manufacturing landscape in the next 5 to 10 years.
The full video can be read here: http://www.ptc.com/apps/corporate-videos/video/Corporate-Videos/-2123317325/Forces-of-Transformation/2793981822001
Do we remember the days when Samsung was some obscure Asian company that did something with televisions and washing machines? Who would have thought that Samsung is the leader from a marketshare perspective in the mobile market? From 0 to market leader in 5 years.
What does this say about the our future? Nothing is written in stone and in 5 years we could all be connected via the Amazon network, chatting/ phoning via Netflix phone and doing our laundry via a Microsoft washing machine.
This is an opportunity, no?
the new Apple – Finish design with original – non-copied – UI